The engagement

The Mission Craft Engagement.

Six sessions. One mission statement. A twelve-month plan, in writing.

Not therapy. Not career coaching. Not life coaching as you know it.

Mission Craft is a six-session 1:1 engagement built around a single deliverable: a one-line personal mission statement and a twelve-month plan tied to it. Both written. Both yours to keep.

You walk in with twenty years of work that stopped feeling like enough. You walk out with a clear answer to the question your career stopped answering: what the next twenty years are actually for.

It's not open-ended. It's not unlimited. It's six weeks, fixed price, fixed deliverable. You finish what you started.

Four artifacts. All written. All yours.

  1. A one-line personal mission statement. Printed on heavy cream paper for your desk, with a framing-tips card. Plus a wallet-size letterpressed version for the road.
  2. A twelve-month plan tied to it. Three priorities, named. The plan is yours, written in your words, not mine.
  3. A chosen legacy. Not your father's definition of success. Not your old boss's. Not the one you absorbed at twenty-two. Yours, written down.
  4. A decision-making framework. A short, written tool you can use without me in the room, the next time a job offer, an investment, or a pivot lands on your desk.

Four lenses of self-knowledge. One mission.

Mission Craft moves through four lenses in a deliberate order. Each lens gets its own session. Two synthesis sessions produce the mission and the plan. The order matters. Running them out of sequence is why most attempts at this work don't ship a real artifact at the end.

I.
Values
What you actually move toward when no one's watching, separate from what you say you value.
II.
Strengths
What you're built for, separate from what you've gotten good at by accident over twenty years.
III.
Aim
Where you're going. The work that's calling. The verb that organizes the next twenty years.
IV.
Legacy
How you leave. The result you'd consider a satisfied summary of this season. Chosen, not absorbed at twenty-two.
The four lenses produce your Personal Mission Statement. One line. The compass on your desk.

Six weeks. One session per week. Sixty minutes per session.

  1. Values
    We get specific about what you actually move toward, separate from what you say you do. Reflection between sessions, not theory.
  2. Strengths
    Real strengths, supported by real examples from your own life. The session that most often surprises men, in a good way.
  3. Aim
    The work that's calling. The through-line in the things you've done that mattered. The verb that organizes the next twenty years.
  4. Legacy
    We retire the inherited definition of success and write the one you can actually live with at fifty. Yours, written down.
  5. Synthesis: the mission
    We draft the mission statement together. A real first draft, not a worksheet.
  6. The plan
    Twelve months tied to the mission. Three priorities, named. The framework, in writing. You leave with both artifacts.

$1,500 filters honestly.

If any of the following describe you, Mission Craft isn't the right tool. I'll tell you so on the discovery call and refer you out where I can.

$1,500 for the six-session engagement.

Paid before Session 1. Two-payment plan available on request. Cards or ACH.

What's included

  • Six 60-minute 1:1 sessions, by video.
  • The Client Guidebook and the Worksheet Packet, sent before Session 1.
  • The mission statement on heavy cream paper, with a framing-tips card. Plus a wallet-size mission card for the road.
  • The Twelve-Month Plan, written in your words.
  • The Decision-Making Framework. The daily-use tool.
  • Both Balance Wheels (Discovery + Priorities). Before-and-after artifacts.
  • The full packet, hand-assembled and mailed in a kraft envelope.

What's not

  • No coaching by email or text. The work happens in scheduled sessions.
  • No ongoing accountability after Session 6. Optional check-ins available separately.
  • No group component.
  • No coupon codes or sliding-scale pricing.
  • The price is the price.

Optional after the engagement: discrete check-in sessions ($250 each, available end of Q1, mid-year, end of Q3) and an Annual Audit ($300 at the twelve-month mark, includes a refreshed packet).

Free. Forty-five minutes. Diagnostic, not a sales call.

Forty-five minutes on video. If you've done the Balance Wheel from the field guide, bring it. We look at what surfaced. If you haven't, we run it together. Either way, the gaps surface what the engagement is for.

Three possible endings. The work fits and you book the engagement. The work doesn't fit and you leave with a clearer sense of what you need. Or I refer you to a practitioner whose work fits better. Either way, your printed Balance Wheel arrives in a kraft envelope.

There is no fourth thing. No follow-up sequences. No discounts after the call. No re-pitching. I respect your time and you respect mine.

Book your discovery call

The questions that come up.

Why not therapy?
Therapy treats clinical concerns. Mission Craft is a structured method for the question of what to do with the next twenty years. Different tool, different room. Many of my clients have therapists. The two don't compete.
Why not a career coach?
A career coach helps you find your next job. I help you decide what the next twenty years are actually for. The role decision is downstream of the mission decision. If you've already decided what you want and just need a resume and an interview prep partner, hire a career coach. If you don't yet know what you want, you need this first.
Six sessions feels short.
It is short. It is also exactly enough if you do the work between sessions. Each session has a reflection assignment that takes thirty to sixty minutes to complete. The deliverables are real because the constraint is real.
I have a busy job. Can the schedule flex?
Yes. We can move sessions one week, no questions. More than one rescheduling per engagement is rare. Beyond that, the cadence breaks and the method weakens.
Will my employer find out?
Mission Craft is private and confidential. The method does not require, request, or use any information about your employer. Sessions are by video from wherever you are. Most clients run sessions during a long lunch or after work.
What about the group academy or the retreat?
Coming. Mission Craft starts as a 1:1 practice and adds the group academy in 2027. A retreat is planned for 2028. Subscribe to Field Notes if you want to know when. Right now, 1:1 is the only product I sell.
What if I'm a woman? A retiree? In my thirties?
Mission Craft is built specifically for mid-career men, roughly forty-seven to fifty-five. The method works for other people in principle, but the language, the brand, and the customer pattern are aimed at a specific man. If you want a sense of fit, the discovery call is the right place to test it. I'll be honest about the answer.

If the next twenty years aren't a continuation of the last twenty, you have a decision to make.

The discovery call is where it starts. Forty-five minutes. Free. Bring your Balance Wheel or run it with me. Yes, no, or referral. Printed result mailed regardless.

Book a Discovery call (45 min, free)