Mission Craft · By Keith Annis

Career coaches help you find your next job. I help you decide what the next twenty years are actually for.

A six-session method for mid-career men whose old playbook stopped working.

Book a Discovery call (45 min, free) See the engagement

For one kind of man

If this is you, keep reading.

You're forty-seven to fifty-five. Senior individual contributor or middle manager. Two decades in. The career you built on the definition of success you absorbed at twenty-two has stopped feeling like enough.

You got passed over. Or you got the promotion and felt nothing. Or you got laid off and realized you don't actually want the same job back. Or nothing happened, and that's the problem.

You don't want a therapist. You don't want a resume coach. You don't want another podcast about morning routines. You want a method, run by a man who has been through the same wringer, that ends with something you can hold.

The method

Four lenses of self-knowledge. One mission.

Most coaching wanders. Mission Craft moves through four lenses in a deliberate order, with one session built around each. Two synthesis sessions produce the mission and the plan.

Values

What you actually move toward when no one's watching.

II.

Strengths

What you're built for, separate from what you've gotten good at by accident.

III.

Aim

Where you're going. The work that's calling.

IV.

Legacy

How you leave. Yours, not the one you inherited at twenty-two.

The four lenses produce your Personal Mission Statement. One line. The compass on your desk.

The deliverables

Four artifacts. Six weeks.

The mission statement. One line. Printed on heavy cream paper. Framed for your desk, plus a wallet-size card for the road.
The twelve-month plan. Three priorities that fuel the mission, named.
A chosen legacy. Yours, not your father's. Not your old boss's. Not the one you absorbed at twenty-two.
The Decision-Making Framework. A one-page tool you reach for whenever a real decision lands. Used without me in the room.

The engagement

Six sessions. Fixed price. Your mission for the road ahead.

FormatSix 60-minute sessions, weekly, by video.

Investment$1,500. Two-payment plan available on request.

PacketHand-assembled on heavy cream paper, mailed in a kraft envelope. The framed mission goes on your desk. A wallet-size version goes with you.

Discovery callFree 45 minutes. We look at your Balance Wheel together. A diagnostic, not a pitch.

Bring your Balance Wheel from the field guide, or run it with me live. The call ends with a yes, a no, or a referral. No follow-up sequences. Your printed Balance Wheel arrives in a kraft envelope regardless.

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About Keith

The man behind the method.

Keith Annis built Mission Craft while continuing to work full time in project management. He doesn't believe the people best equipped to help mid-career men are necessarily those who have left the working world. Mission Craft is a practice he built deliberately, on the side, with the same discipline his clients are trying to find for themselves.

Some years ago, Keith found himself at his own crossroads. Forty years old. Questioning the direction of his career, the strain on his relationships, who he was becoming. He took inventory of his values, redefined success on his own terms, and built the framework that became Mission Craft.

M.A. Counseling Psychology
Erickson Solution-Focused Practitioner
Certified Professional Career Coach
Advanced MBSR Coursework, Brown University

If the next twenty years aren't a continuation of the last twenty, you have a decision to make.

The discovery call is where it starts.

Book a Discovery call (45 min, free)